SEO vs. SEM: What’s the Difference and Why It Matters for Your Business
What is SEM?
SEM refers to the broader strategy of using paid advertising to gain visibility on search engines. This often includes:
Pay-Per-Click (PPC) Advertising: Running ads on platforms like Google Ads, where you pay each time someone clicks on your ad.
Display Ads: Creating visual ads that appear on various websites within the Google Display Network.
Remarketing: Targeting users who have previously visited your site to encourage them to return.